Project: FOOD FOR HEALTH

FOOD FOR HEALTH

How healthy would we people be if we could organize the local living environment in such a way that healthier choices about all aspects of life would be obvious and unhealthy choices the exception?

Goal

The Food for Health project aims to integrate the individual into his own environment (own neighborhood) integrally to his self-reliance on the value of health in his mind and ability. With attention to upstream and downstream influences on our behavior. Upstream factors: the setting of our environment and the social, economic, political and cultural context that affects it. Downstream factors: the more individual psychological and biological factors that affect our (un) healthy choices.

Content

The movement to a local living environment in which healthy choices are always the obvious choices. By nudging the individual to healthy food and a healthy life by means of an attractive physical intervention in his or her public space, we aim to give an impulse to moving towards a local healthy living environment in which healthier choices are integrally the obvious choices. A positive financial result will be reinvested in a glocal (worldwide local) fund for the purpose of the continuity of this project and other local initiatives that collectively contribute to heathy people in a heathy world.

Its practical translation in the public area of ​​its own district is:

  • Healthy food: the location which, during meals, acts as easily accessible restaurant offering healthy, organic, local food, where each individual will be nudged with information regarding all the aspects regarding a healthy lifestyle. Examples of possible locations are: a pavilion, a company restaurant, a sport or school canteen; a kiosk or a free-for-all farm
  • Health-improving activation: except for mealtimes the location offers a place for health-improving, sociocultural activities and initiatives
  • Glocal social refunding: positive financial results are reinvested through a glocal fund which is acting in the interest of the continuity of the initiative and other glocal initiatives which communally contribute to the movement ‘from aftercare towards prevention and integral health management’ and the ‘integral healthy neighbourhood’
  • Participation: involved individuals would participate as volunteers as well as people with a distance to the labour market

Performance

It is our ambition to establish a Food for Health pavilion in the third quarter of 2019. With several Dutch en Belgian municipalities we are currently talking to determine the exact location.

This project is being implemented by the social & health venture Yes We Do!.

Want to contribute?

Do you want to contribute to this project? You can support us in several ways!

Contact

Do you want to know more? Then please call us on 088 – 28 66 000 or fill in the contact form.